Does Your Image Represent Your Company?By Angela Marshall, 8th Jan 2015
Since the casual dress started some 20 years ago, companies are increasingly aware that their employees’ personal brand and the ‘company’s brand’ are no longer completely united. If you work for yourself have you forgotten your most important asset your personal image and brand?
Companies need to be clear on what the brand is, what it looks like, and how it will be seen by their customers and the public in general. As an employee the way you look, sound and behave has an impact on how you come across to your colleagues, clients and bosses.
- How well do I represent my business and job with my appearance?
- How well dressed am I today and how well am I representing the business’s brand?
- Do I look good every day, not just some days (you need to show you are consistent in your appearance, as it indicates you are with your work).
- Who am I and what type of business do I represent – creative, conservative, trendy or more relaxed in style.
- Am I well groomed all of the time?
- Do I have positive body language?
- Does my voice sound positive and do I speak clearly?
The Importance of a Good Appearance
- In today’s competitive world doing a good job is what you are paid for, but looking stylish and giving that little bit extra will make the difference and help you to stand out from the crowd in a positive way.
- Our appearance is the first thing noticed and the last thing forgotten.
- Within the first 3-5 seconds of meeting us people form an opinion about us and they will decide whether they like us, trust us and want to do business with us.
- At work your image is your company’s image; it is how people see you and your company, so make sure it is a positive one.
- Our appearance is an indication of what we are like as a person, it gives out lots of messages.
- Good appearance makes us feel good, it gives self-confidence, projects a positive image and in turn people are more positive towards us, which makes us more confident. This is known as the “Circle of Success.”
Positive Body Language – we need to ensure we are giving out the right message. I will cover this area in more depth next week.
- Your voice conveys a variety of feelings – anxiety, concern or interest. It can betray your mood, sound positive or negative. When talking, you need to consider pitch, tone, rhythm and speed of your voice. Your voice is particularly important on the telephone – ensure you speak clearly, concisely and at the correct level of tone. Smile when leaving a greeting or message on the telephone. Your voice can betray your mood, sound positive or negative.
How you Behave – this will be covered in more depths in a few weeks.