By Angela Marshall, 6th Jan 2010
In today’s competitive world doing a good job is what you are paid for, but looking stylish and giving that little bit extra will make the difference and help you to stand out from the crowd in a positive way.
- How well do I represent my business and job with my appearance?
- How well dressed am I today and how well are you representing your business brand?
- Do you look good every day, not some days (you need to show you are consistent in your appearance, as it indicates you are with your work).
- Who are you and what type of business do you represent – creative, conservative, trendy or more relaxed in style.
I have been an image consultant , running my own business Appearance Management, for 15 years and help people with their personal image. I have written books, “Being Truly You – Discovering your Own Unique Wardrobe Personality “, one for men and one for women, which has a questionnaire so that you can work out your wardorbe personalities, often one more in work and one more in your personal life.
By Angela Marshall, 4th Dec 2009
RBS brand is very much spoken about at present with the debate about bonuses. Unfortunately all the staff of RBS will be tarnished with arrogance, greed, self centred and several other adjectives. Yet it is a small percentage of staff that gets paid the large bonuses. However, as these people are suppose to be the best of the best, to help the company get back into profit, it would greatly benefit their personal image and personal brand if they were to take smaller bonus. This in turn would improve the brand of the bank and the general public would be more willing to support them. This is the very time that people look for strong leadership and good people they can look up to.
There are some leaders that are looking to lead by example, by taking a lesser salary, and it will be interesting to see how well the new Managing Director of Allied Irish Banks does Cohm Doherty who has taken less pay.
A strong personal brand can be tarnished overnight, as Tiger Woods is finding out. It will be interesting to see if his sponsorship will be affected.
Your personal image and brand is extremely important in helping you to achieve your goals but it is also important in helping you to feel good about yourself and with other people. Appearance Management helps people to improve their personal image.